Discover how offering windows and doors together boosts profit, simplifies supply, and helps trade installers deliver full glazing solutions.
What You’ll Learn:
- Why combining windows and doors creates bigger, more profitable glazing projects
- How to sell and install bifolds, sliders, and windows and doors as a single solution
- How integrated windows and doors improve customer satisfaction and design flow
- Why The Trade Village is the best partner for trade supply and full glazing support
(Estimated Reading Time: 4-5 Minutes)
The Game Has Changed in the Glazing Trade
Not so long ago, a typical installer might have focused on just one thing: maybe composite doors, or uPVC windows, or a few sets of bifolds a month.
But in today’s market, that’s not enough. Homeowners now expect complete glazing solutions — windows, doors, and roof systems that all work together visually, thermally, and structurally.
The best trade businesses are already ahead of that curve. They’re offering everything:
- Bifold and sliding doors for indoor–outdoor flow.
- Aluminium and uPVC windows for thermal efficiency and style.
- Rooflights and lanterns for daylight, height, and architectural impact.
And behind them? A trusted supplier that makes it all simple — The Trade Village.
Why Integration Matters More Than Ever
Today’s homeowners don’t think in “products.” They think in projects.
They’re not buying “some windows” — they’re creating a lifestyle. They want a cohesive design where the windows match the bifolds, the roof glazing complements the frames, and the colours stay consistent throughout.
That’s where having a complete glazing portfolio transforms your business from just another fitter into a full-service glazing expert.
From a trade perspective, it means:
- Bigger order values per customer.
- Simpler supply chains (one account, one order, one delivery).
- Better customer satisfaction, because the look and feel tie together perfectly.
And when that all comes from a single trade supplier, the job gets easier, faster, and far more profitable.
The Doors: Bifold and Sliding Systems That Sell Themselves
Let’s start with the hero products — the statement doors that drive homeowner demand.
Bifold Doors: The Installer’s Crowd-Pleaser
Bifolds are still the ultimate “wow factor” product. They create open spaces, connect homes to gardens, and offer customers that aspirational lifestyle they’ve seen online a hundred times.
Installer benefits:
- Modular design and lightweight aluminium make them easy to handle on site.
- Quick bead systems reduce installation time.
- Standard stock colours (like Anthracite Grey and Black) available in days, not weeks.
- High profit per square metre, especially on premium finishes.
Customer benefits:
- Uninterrupted views and natural light.
- Reliable weather performance and security.
- Customisable panel configurations for every opening.
For the trade, bifolds are reliable revenue. They’re the “Instagram job” that sells the next one.
Sliding Doors: The Minimalist’s Dream
Sliding doors have become the bifold’s sleek cousin — a go-to choice for homeowners chasing ultra-slim frames and uninterrupted glass walls.
Modern systems offer heavy-duty rollers that make even 300kg panels glide effortlessly, while thermally broken aluminium keeps performance high.
Why the trade loves them:
- Easier alignment and fewer panels than bifolds.
- Faster installation on large spans.
- Slimmer sightlines mean customers will pay for the “barely-there” aesthetic.
When you quote bifolds, quote sliders too. It’s not just a courtesy — it’s a conversion tactic. Customers love having options, and both products run from the same fabrication family at The Trade Village.
The Windows: Aluminium and uPVC – The Dynamic Duo
Windows might not have the glamour of a 6m slider, but they make up the backbone of every project. And in the trade, range means revenue.
The Trade Village’s aluminium and uPVC lines are built for that flexibility — so you can fit, match, and quote with confidence.
Aluminium Windows – Modern, Minimal, and Made to Impress
Aluminium is now mainstream. Once seen as “architect-only,” it’s become the go-to choice for modern extensions and upmarket refurbs.
Smart Aluminium and Cortizo systems, available through The Trade Village, lead the charge — offering installers systems that are:
- Quick to fit (Quick-Glaze beads = no wedge gasket hassle).
- Thermally efficient (U-values down to 1.1 W/m²K).
- Visually perfect (over 200 RAL colours and steel-look options).
The Fitter’s Angle:
These systems have evolved — pre-gasketed, pre-glazed, and precision-made to save hours on site. For installers who want higher-value jobs without higher stress, aluminium windows are the logical next step.
Customer Satisfaction:
Slim sightlines, modern design, and exceptional longevity. Aluminium windows make homes look expensive — and that sells itself.
uPVC Windows – Reliable, Profitable, and Still the Volume King
While aluminium grabs headlines, uPVC keeps the calendar full.
Systems like Eurocell and Deceuninck Heritage remain the everyday workhorses — fast to fit, cost-effective, and thermally efficient.
Trade benefits:
- Familiar fabrication and installation — no steep learning curve.
- A-rated thermal performance as standard.
- Flush sash options that mimic aluminium styling.
- Quick lead times in white, grey, and foiled finishes.
Customer benefits:
- Comfort, low maintenance, and excellent energy savings.
- Design flexibility: traditional or modern, whatever fits their home.
When you combine both materials — aluminium for the modern jobs, uPVC for the bread-and-butter ones — you build a pipeline that’s steady, profitable, and futureproof.
The Roof Systems: Roof Lights and Lanterns – The Margin Multiplier
Here’s the trade’s best-kept secret: roof glazing.
Roof lights and lanterns turn good extensions into showpieces. They’re high-margin, fast-fit products that deliver instant customer delight.
And through The Trade Village, systems like Atlas and Korniche make them incredibly simple to sell and install.
Roof Lights – Sleek, Simple, and Fast
Atlas and Korniche flat roof lights are pre-glazed, thermally broken, and factory-finished — meaning you can fit them in a morning, invoice by lunch, and move on to the next job.
Installer wins:
- Drop-in fitment with minimal tools.
- 5–10 day lead times on stock colours.
- Re-glazeable designs for easy maintenance.
Customer wins:
- Modern, minimal “frameless sky” look.
- Comfort and efficiency through insulated glazing.
- Self-cleaning glass options reduce maintenance calls.
It’s low effort, high return — the perfect add-on to any bifold or window job.
Roof Lanterns – The Feature That Sells the House
If you want a product that gets homeowners emotionally invested, it’s the roof lantern.
The Atlas and Korniche lantern systems are modular, lightweight, and engineered for performance — turning standard extensions into jaw-dropping living spaces.
Trade benefits:
- Fast assembly (2 fitters, 2 hours).
- High strength-to-weight ratios — spans up to 6m with no tie bars.
- Thermal breaks and compliant glazing keep you on the right side of Part L.
- High perceived value = great upsell margins.
Lanterns add drama, light, and luxury — and that’s what sells upgrades.
Bringing It All Together – Why Integration Is the Future
Here’s the trade truth: every installer who’s growing fast right now has one thing in common — they’re integrating their range.
They’re not just fitting doors or windows; they’re delivering complete transformations.
What Integration Looks Like:
- Matching RAL finishes across bifolds, windows, and rooflights.
- Consistent thermal values that meet building regs across all apertures.
- One quote, one supplier, one delivery.
- Happy customers who refer you because their home looks unified, not piecemeal.
That’s what The Trade Village model is built on — helping you supply, install, and profit from the whole glazing story, not just one chapter.
The Fitter’s Angle – Streamlined, Supported, and Profitable
Less chasing. More fitting.
That’s what matters.
With The Trade Village, you:
- Order everything online, 24/7.
- Get clear lead times and delivery dates.
- Have one account manager for all product lines.
- Access trade pricing and volume discounts across all categories.
When you’re managing multiple jobs, that level of simplicity is worth its weight in glass.
Customer Satisfaction – End-to-End Confidence
From a customer’s point of view, there’s nothing more reassuring than dealing with an installer who can do it all.
When you can say, “We’ll handle the doors, the windows, and the roof glazing,” you’re no longer competing — you’re consulting.
That trust turns into five-star reviews, referrals, and repeat work — the lifeblood of every successful trade business.
The Money Maker – Bigger Jobs, Better Margins, Less Downtime
Every product category in isolation has solid margins.
But when you combine them — the synergy multiplies your profit.
- One delivery = lower logistics costs.
- Matching systems = fewer call-backs.
- Add-on sales (lanterns, flat lights, matching windows) = bigger tickets.
And because The Trade Village offers trade-only pricing across the full product range, your margin is protected no matter what mix you sell.
Final Thoughts – The Future Is Full-Service Glazing
In 2025 and beyond, the best trade businesses won’t be “door fitters” or “window installers.” They’ll be glazing specialists — trusted partners who deliver beautiful, efficient, fully integrated systems that make homes shine.
That’s the edge The Trade Village gives you — every product, every detail, every support system built around the needs of the trade.
So whether you’re quoting bifolds, pricing up a lantern, or speccing windows for a new extension — do it with confidence, consistency, and one supplier that’s got your back.
✅ Open an account today and gain access to trade-beating pricing
✅ Explore our product ranges to see how we can support your business
✅ Bring your clients to our showroom and close more sales
This is why more installers are choosing The Trade Village