Last Updated on September 10, 2025 by ttv-admin
Aluminium front doors are the rising trend boosting installer profits. Discover how The Trade Village helps you win premium projects with ease.
What You’ll Learn:
- Why aluminium doors appeal to modern, design-savvy homeowners
- How aluminium increases perceived value and boosts margins
- The design flexibility and performance benefits aluminium offers
- How The Trade Village helps installers succeed with aluminium
(Estimated Reading Time: 4-5 Minutes)
Introduction: A Market on the Move
For years, composite doors have dominated the UK replacement door market. They’re secure, attractive, and reliable — but the market is evolving. Homeowners are increasingly looking for something different, more premium, and more design-driven.
That’s where aluminium front doors are coming into their own. Once seen as a niche, high-end option, aluminium doors are now an emerging trend across residential projects. For installers, they represent a golden opportunity: higher profit margins, strong consumer appeal, and a real competitive advantage against firms that only offer composite.
At The Trade Village (TTV), we’ve invested in two aluminium entrance door ranges designed to help installers capture this demand:
- Signature Aluminium Composite Door Range — the pinnacle of performance and design, blending the best of aluminium and composite.
- Designer Aluminium Door Range — bold, architectural doors for discerning clients who want statement entrances.
Here’s why aluminium front doors are the product line every smart installer should be adding right now.
Meeting Rising Consumer Expectations
Homeowners today are more design-savvy than ever. They scroll Pinterest, Instagram, and Houzz for inspiration, and they want homes that reflect modern style. Composite doors still offer strong kerb appeal, but more homeowners are drawn to the sleek lines, bold colours, and premium finishes of aluminium.
By offering aluminium front doors, installers can:
- Appeal to homeowners who want their property to stand out.
- Compete directly with high-end builders and architects specifying aluminium as standard.
- Position themselves as forward-thinking, not just “me too” composite suppliers.
Aluminium = Higher Perceived Value
Let’s be clear: aluminium isn’t just a material, it’s a status signal. For many homeowners, aluminium windows and bifolds already represent the gold standard. Extending that aesthetic to the front door creates a unified, aspirational look.
For installers, this perception translates into:
- Higher sales values (aluminium doors often command a price premium of 20–40% above standard composites).
- Stronger margins, because the market expects to pay more.
- Upsell opportunities, especially for projects where clients are already investing in aluminium windows or bifolds.
Designer Flexibility: More Than a Door, a Statement
Aluminium entrance doors offer a level of design versatility composites can’t always match:
- Larger door sizes for dramatic entrances.
- Slimmer profiles for modern, architectural aesthetics.
- A wider range of colours, finishes, and handle options.
Our Designer Aluminium Door Range takes this to another level, with bold, contemporary designs that appeal to homeowners wanting something unique. For installers, this means standing out from the competition by offering products most rivals can’t.
Performance That Installs Confidence
Today’s clients expect performance as well as style. Aluminium doors deliver:
- Exceptional thermal efficiency, meeting modern standards.
- Strength and durability, reducing callbacks and warranty claims.
- High levels of security, often exceeding PAS24 and Secured by Design benchmarks.
By supplying products that perform in every category — design, thermal, and security — installers protect their reputations and reduce risk.
Pairing with Composite for Choice
One of the biggest advantages of offering aluminium entrance doors is that they don’t replace composite — they complement them.
When installers have both:
- They can lead with composite as a great mainstream solution.
- They can present aluminium as the premium alternative for homeowners who want more.
This dual-offer strategy ensures that installers never lose a job because the client was looking for something higher-end.
Capitalising on the “Whole House” Trend
More homeowners are upgrading entire property envelopes rather than single products. Aluminium windows, bifolds, sliders, and now front doors complete the package.
Installers who add aluminium doors to their portfolio can:
- Sell coordinated packages (windows + bifolds + front door).
- Increase average order values.
- Offer seamless aesthetics that clients love.
This is especially powerful for installers already fitting aluminium windows and glazing systems.
Profitability and Competitive Edge
Let’s talk numbers. Aluminium front doors offer:
- Higher ticket prices — often £2,000–£4,000 per door.
- Higher installer margins — because the product is positioned as premium.
- Less price sensitivity — clients shopping for aluminium are less likely to haggle on cost.
Installers who embrace aluminium now can establish themselves as local market leaders, while competitors still push standard composite-only offers.
How The Trade Village Helps Installers Succeed
At TTV, we don’t just supply aluminium doors — we help installers succeed with them. Benefits include:
- Two curated ranges (Signature Aluminium Composite and Designer Aluminium).
- 24/7 instant quoting so you can price jobs confidently and fast.
- Direct-to-site delivery, saving time and logistics headaches.
- Dedicated account management, so you’re never alone when challenges arise.
- Showroom access — let clients experience aluminium doors in person, in a professional environment that helps you close sales.
We also offer tailored promotions — from first-order discounts to multi-order offers — to help installers trial aluminium doors and build this line into their portfolio.
Real-World Scenarios Where Aluminium Wins
- Upselling a composite client: A homeowner looking for a Solidor may be shown a Designer Aluminium option and instantly see the difference — and the added value.
- Full home refit: A project that already includes aluminium windows and bifolds is the perfect opportunity to upsell an aluminium front door to match.
- Prestige developments: Builders and architects specifying luxury homes increasingly expect aluminium — giving installers who can supply it a real edge.
Conclusion: Don’t Miss the Aluminium Advantage
Composite doors remain strong, but aluminium front doors are the next big opportunity. They’re aspirational, design-led, and profitable. Installers who add aluminium to their portfolio now will:
- Win higher-value projects.
- Protect and increase their margins.
- Gain a competitive edge over composite-only rivals.
The Trade Village makes it simple to seize this opportunity with premium ranges, unbeatable pricing, and full support.
✅ Explore our Aluminium Entrance Doors: Aluminium Front Doors at The Trade Village
✅ Book a call to discuss how aluminium doors can fit into your portfolio.
✅ Open an account today and start selling the future of entrance design.